Alpha Kappa Psi is the oldest and largest co-ed professional business fraternity.
As the Vice President of Marketing, I led branding and advertising which increased rush attendance by 250%. I designed all creative branding and marketing materials, and also maintained cohesive brand identity across.
FALL 2018 RECRUITMENT WEEK
A major goal I had during my term was to develop brand awareness as a recognizable organization online and on campus. I wanted to create more eye catching and engaging marketing materials centered around my theme "Make Your Mark."
General Merchandise
I designed Davis hats as both a marketing and fundraising idea. I came up with a design that would attract the attention on UC Davis students and promoted them on social media.
